Taha Drah

I started writing an essay on "Ten things to look for when hiring an advertising agency," but I soon realized that the most important question to ask is, "Do I need an advertising agency, at all?" Taha Drah says that You can handle a lot of advertising and marketing work yourself these days owing to modern technology and the Internet, especially when companies like Google go to great measures to provide you with whatever tools you could need for free. So why do organizations use advertising agencies? Creativity It is most likely the primary justification given for using an agency, as well as the primary justification for switching agencies. The best creatives, in my opinion, prefer to work in an agency setting where they can collaborate on numerous diverse accounts and innovative campaigns. Of course, there is no reason why you can't hire your creative in-house. Agencies also have a critical mass of creatives; amongst them, they have a variety of abilities that