Taha Drah | Why do organizations use advertising agencies?

I started writing an essay on "Ten things to look for when hiring an advertising agency," but I soon realized that the most important question to ask is, "Do I need an advertising agency, at all?"

Taha Drah says that You can handle a lot of advertising and marketing work yourself these days owing to modern technology and the Internet, especially when companies like Google go to great measures to provide you with whatever tools you could need for free.

So why do organizations use advertising agencies?

Creativity

It is most likely the primary justification given for using an agency, as well as the primary justification for switching agencies. The best creatives, in my opinion, prefer to work in an agency setting where they can collaborate on numerous diverse accounts and innovative campaigns. Of course, there is no reason why you can't hire your creative in-house.

Agencies also have a critical mass of creatives; amongst them, they have a variety of abilities that may be required, ranging from creating a Social Media campaign to creating a straightforward new logo or business card. They are generally also given more creative flexibility and are not as constrained by the daily requirements of working in an office atmosphere. Salmon from farms is fine until you try its wild cousin.

Experience & Insight

According to Taha Drah, No company or organization operates in a vacuum, thus an advertising agency is well-positioned to leverage its expertise in your market or industry as well as to recycle and reuse successful campaigns from other industries. They may share their expertise on industry standards, what your rivals are doing, and even how to learn from mistakes.

Speed & Flexibility

The majority of organizations have seasonal ups and downs, and both goods and services have a natural life cycle. The demands made on the marketing resource will thus change over time. By using an agency, a company may adapt rapidly to these shifting demands without adding extra costs during tight periods. In the past, agencies had a very "we're in control, we do everything" mentality. Today, however, effective agencies are flexible and adaptive, looking for and filling holes even when the client isn't aware that they exist.

Save Money

Given our expensive clothing and vehicles, it may come as a surprise to find that hiring a professional advertising business would enable you to save money or, more exactly, get more for your money (I wish). How? By first steering you clear of expensive mistakes. Advertising is nothing new; even if the media may have changed, it has probably been done before. And given how long humans have existed, we almost certainly did it.

When times are good and money is plentiful, businesses expand their marketing departments and bring services in-house to reduce costs and improve control. However, when times are tough and businesses are struggling, one of the first things they do is get rid of anything that is non-core and return to what they do best, or "stick to the knitting." Many of our longest-standing clients have seen this; their marketing departments go through cycles of expansion and contraction as the economy changes. After 30 years in the company, I can advise you that little is lovely and more affordable.

Clients shouldn't have to worry about project quality or timeliness as an established agency will have a reliable network of suppliers. Additionally, they could be able to take advantage of significant discounts on media and bulk purchasing that are only accessible to "recognized agencies."

Innovation

As Per Taha Drah, The greatest is reserved for last. The ability to innovate is one of an agency's most crucial duties. Not merely technological innovation, like new media, but also innovative approaches to solving problems. Many businesses are risk apprehensive; the bigger and more reputable they are, the more so. With this type of client, advertising firms play a significant role in encouraging them to think creatively, try something novel, and innovate.

I hope this has given you something to think about if you've never utilized an advertising agency or if you've had a poor experience. Naturally, by compiling this list, I've already started to address the topic of my initial inquiry, namely "Ten things to look for when hiring an agency," but I'll get to that later.

With more than 30 years of expertise in the advertising and marketing field, Taha Drah has worked for worldwide companies on the client side and advertising agencies on the other. As the company's managing director, he oversaw Stuart Hirst Limited's transformation from a conventional print and production agency to a forward-thinking, prosperous digital firm at the forefront of new media.